Ami Charlize has grown from a child content creator into one of Britain’s best-known young lifestyle personalities. Known for fashion, beauty, travel, vlogs and everyday lifestyle content, she has built a large audience across TikTok, YouTube and Instagram while also moving into podcasting, publishing and business.
She began creating content at nine and later turned that interest into full-time work. By her teenage years, she had gained a large social following and worked with major fashion and beauty brands. In 2026, her path expanded with Studio 141, a Pilates-focused fitness venture.
Ami Charlize Quick Facts
| Detail | Fact |
|---|---|
| Professional name | Ami Charlize |
| Full name | Amelie Charlize Hobson |
| Birth | August 2007 |
| Age | 18 as of August 2026 |
| Nationality | British |
| Residence | England |
| Home base | Essex, England |
| Profession | Content creator, influencer, podcaster, author and businesswoman |
| Father | Mark Leslie Hobson |
| Mother | Dawn Louise Hobson |
| Sisters | Robyn and Georgia |
| Career start | Began creating content at age nine |
| TikTok | @amicharlize |
| YouTube | @AmiCharlizex |
| @ami | |
| Podcast | Ami Charlize’s Private Story |
| Book | My World: Challenges, Changes and Chasing My Dreams |
| Fashion role | PrettyLittleThing brand ambassador |
| Talent agency | HLD Talent |
| Company | AMI C Promotions Limited |
| Fitness business | Studio 141 |
| Studio 141 role | Director and substantial co-owner |
Who Is Ami Charlize?
Ami Charlize is a British creator whose work blends fashion, beauty, travel and personal lifestyle content. Her full name is Amelie Charlize Hobson, and she was born in August 2007. As of August 2026, she is 18 years old. She is based in England and has strong ties to Essex, where she grew up with her family.
Her career now reaches beyond social media into podcasting, publishing and business.
Ami Charlize Early Life and Family
Growing Up in Essex
Ami grew up in Essex with her parents and two older sisters. Family life has remained part of her content, especially through podcast episodes about childhood and life behind the camera.
Her father is Mark Leslie Hobson, and her mother is Dawn Louise Hobson. She also has two older sisters, Robyn and Georgia. Both sisters have appeared in her podcast and spoken about their shared childhood.
School Years and Young Ambition
Ami went through the British GCSE system while her online audience was growing. She shared parts of her school and exam life through YouTube, showing the challenge of balancing education with content creation.
After finishing school, she moved into social media work full time. Her early start became the foundation for later work in fashion, beauty, publishing and business.
How Ami Charlize Started Her Career
Creating Content From Age Nine
Ami Charlize began creating online content at the age of nine. Her early interest developed through video platforms, including YouTube and Musical.ly, before TikTok became the main driver of her growth.
Her content first gained attention through short videos, lip-sync clips, dances and point-of-view videos. As her audience increased, beauty routines, outfit ideas, GRWM videos, travel diaries and lifestyle updates became more important.
Building a Large Teen Audience
Ami became a major young creator during her early teens. Her direct, casual style helped her connect with Gen Z audiences. That reach created commercial opportunities with fashion retailers and beauty companies.
Ami Charlize TikTok Career
TikTok is central to Ami Charlize’s rise. Her account, @amicharlize, has 3.8 million followers and more than 411 million likes based on the current account figures.
The channel carries a broad mix of fashion, beauty, personal routines, humour, travel and everyday experiences. Its variety matches her TikTok description: “just a bit of everything”.
TikTok also gave Ami the scale to expand into longer videos, podcasting, publishing and commercial partnerships.
Ami Charlize YouTube and Instagram
YouTube Growth
Her YouTube channel, @AmiCharlizex, has 431,000 subscribers, 791 videos and more than 85 million views. She joined YouTube on 10 August 2019.
The channel focuses on vlogs, travel, beauty, fashion and lifestyle. It gives her more space to show day-to-day life, trips, routines and personal updates.
Instagram Content
On Instagram, Ami uses @ami and shares fashion, beauty, travel, events and personal moments. Recent posts have included trips to the Bahamas and Paphos in Cyprus, poolside beauty content and summer lifestyle posts.
She has also shared clearly marked advertising content for Kérastase and Primark and has appeared in Garnier UK advertising content.
Ami Charlize and PrettyLittleThing
A major step in her fashion career came when she became a PrettyLittleThing brand ambassador in 2023. She was one of the retailer’s youngest ambassadors, marking a significant move from creator content into major fashion work.
Her connection with PrettyLittleThing included fashion edits and collections. The partnership strengthened her position as a young British fashion influencer.
Ami Charlize’s Private Story Podcast
Ami launched Ami Charlize’s Private Story in 2023. The podcast gives her more time to discuss friendships, relationships, social media, family, lifestyle and growing up online.
Guests have included creators, entertainment personalities and members of her own family. Her mother, father and sisters have all taken part in episodes, giving the programme a personal tone.
The podcast remains part of her wider media work in 2026 and connects her social audience with longer-form conversation.
Ami Charlize as an Author
My World
On 18 July 2024, Ami published My World: Challenges, Changes and Chasing My Dreams. The book combines personal experiences with lessons from growing up in the digital spotlight.
It covers friendships, relationships, setbacks, confidence and ambition. Publishing a book expanded her career into a new field and gave her a way to tell her story in greater depth.
Ami Charlize on Locked In
Ami expanded into reality entertainment through Footasylum’s online series Locked In. Her appearance gave audiences a different view of her personality away from the usual format of short social clips, beauty routines and vlogs.
The programme marked another step from influencer work into wider digital entertainment.
Brand Collaborations and Commercial Work
Ami has worked across fashion, beauty and haircare campaigns. Her confirmed commercial work includes PrettyLittleThing, Primark, Kérastase and Garnier UK.
A Kérastase advertisement focused on the Blond Absolu haircare range and summer hair protection. Her Primark campaign featured summer favourites from The Scene range. She also took part in Garnier UK Hair Food advertising content.
She features other beauty products in routine posts, but product tags alone do not confirm a paid partnership. Her strongest commercial examples are campaigns clearly disclosed as advertising.
Entertainment Events and Travel
Her growing influence has brought invitations to entertainment events. She attended an Amazon Prime UK screening of Elle and also attended a Billie Eilish-related film premiere, thanking Paramount UK for hosting her.
Travel remains important to her lifestyle content, with recent posts featuring the Bahamas, Cyprus and poolside routines.
Ami Charlize Business Ventures
AMI C Promotions Limited
Ami has a formal business role through AMI C Promotions Limited. She became a director when the company was incorporated in June 2025.
She controls at least 75 per cent of the company’s shares and voting rights. This gives her a strong formal position and shows that her creator career is supported by a structured business operation.
Studio 141
Moving Into Pilates and Wellness
Studio 141 is Ami’s most important business move in 2026. The company was incorporated in March 2026 and operates in the fitness sector. Ami is a director and holds a substantial share of the business.
She has described the Pilates studio as a long-held dream and has shared updates from the development of the space. Studio 141 marks a major change because it moves her beyond digital content and brand campaigns into a physical wellness business.
Ami Charlize Income Sources and Career Model
Ami’s established income channels include paid brand campaigns, fashion work, beauty advertising, social content, podcasting, publishing and company interests.
Her book adds publishing income, her podcast creates another media channel, and Studio 141 adds a business model linked to Pilates and fitness services.
Social media remains the engine behind her visibility, but she has gradually turned that visibility into different forms of professional work.
Ami Charlize Career in 2026
At 18, Ami Charlize has already moved through several stages of a modern creator career. She started as a child making videos, became a major teenage TikTok personality, entered fashion and beauty partnerships, launched a podcast, became an author and then moved into business ownership.
Fashion and beauty campaigns remain active, while Studio 141 has become central to her 2026 plans and gives her a business identity beyond digital media.
Ami Charlize Influence and Future
Ami’s strongest achievement is the way she has expanded beyond one platform. TikTok created her early scale, but she did not keep her work limited to short-form videos.
YouTube added long-form lifestyle content. The podcast created space for deeper conversations. Her book gave her a publishing credit. Fashion and beauty partnerships built commercial experience. Studio 141 now gives her a physical business in the wellness sector.
Her career is still young, but she has built a broad foundation across media, fashion, beauty and wellness. Her next chapter will test how well that expansion endures.
Conclusion
Ami Charlize has developed from a young online creator into a British media and business personality with work across TikTok, YouTube, Instagram, podcasting, publishing, fashion, beauty and fitness.
Her story is defined by early ambition and steady expansion. From starting content at nine to building an audience of millions and entering the Pilates business at 18, she has continued to widen her career. Studio 141 is the clearest sign that she wants to build something beyond social media, while her established digital presence continues to support her growth in fashion, beauty and entertainment.
FAQs
Who is Ami Charlize?
Ami Charlize is a British social media creator, influencer, podcaster, author and businesswoman. She is known for fashion, beauty, lifestyle, travel and GRWM content across TikTok, YouTube and Instagram.
How old is Ami Charlize?
Ami Charlize is 18 years old as of August 2026. She was born in August 2007.
Who are Ami Charlize’s parents?
Her parents are Mark Leslie Hobson and Dawn Louise Hobson. Both have appeared in episodes of Ami Charlize’s Private Story podcast.
Is Ami Charlize married?
No. There is no confirmed information showing that Ami Charlize is married.
Does Ami Charlize have siblings?
Yes. She has two older sisters named Robyn and Georgia. Both have appeared in her podcast and family-related content.
